Beverage creators and brand owners are navigating a world disrupted by COVID-19 while addressing consumers’ ever-changing needs in a continually evolving industry. Despite a volatile year, the beverage world continues to move forward, collaborate, innovate, and solve problems. Running a beverage business is not easy, but countless talented and generous individuals are willing to share their expertise and experience to help beverages succeed.

As the year winds down to a close, we’re taking a look back at some of the best advice beverage experts and entrepreneurs have shared with BevReview readers in 2020.

Using Qualitative Research to Support Your Brand

When change and uncertainty increase, it’s easy to get caught in a spiral of indecision. Dan Read, Beverage Strategy, Innovation, and Design Partner at Root & Branch Global, shared how strategically gathering the right data can give beverage brands the actionable insights they need to move forward faster, with clarity and measurable evidence.

“A well planned and executed study will shine a light on how a proposed proposition is performing against the key dimensions that determine the real-world success of new beverages hoping to break into a market.” -Dan Read, Root and Branch Global.

Read the full article via our Partners at Food & Drink Innovations here.