JACK DANIEL’S CHAMPIONS KENYAN BARTENDERS WITH VIRTUAL TENNESSEE CAMPUS
Jack Daniel’s has successfully launched and executed its inaugural, virtually driven Bartender’s Mentorship Program designed to provide Kenyan bartenders the opportunity to master their craft through a 360° educative and entrepreneurship initiative. Covering all aspects of the bartending profession, the program is known as Tennessee Campus and included 60 bartenders.
Conducted via the digital space over three weeks, Tennessee Campus comes at a time when the hospitality industry has been one of the most highly impacted industries globally due to COVID-19. The skills and insights shared will not only serve as a useful tool for local bartenders but will also provide a source of inspiration and motivation as they navigate these new challenges.
Launched for the first time on the African continent, Tennessee Campus speakers included: Nidal Ramini – Jack Daniel’s Head of Advocacy (based in the UK), David Mwangi Mutunga – Jack Daniel’s Brand Ambassador, Brian Owango – Managing Director Aqueous and Paul Gachohi, Director Nairobi Bar School. Through the duration of Tennessee Campus, bartenders were mentored on topics delving into: The Art of Entrepreneurialism, The Art of Creativity and Delivering Quality and Consistency.
The ethos of mentorship and innovation is at the heart of the Jack Daniel’s brand with the underlying belief that ‘every day we make it; we’ll make it the best we can’.
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