Naivas Supermarkets has diversified to selling alcohol to grow its revenue, breaking a decades-old business practice that gave its rivals a competitive advantage.

The family-run retailer began opening alcohol kiosks within its newly-opened food market stores with the launch of new outlets that offered shoppers a wide variety of products, including fresh produce.

This leaves Tuskys as the only top retailer that does not deal in alcohol in a market that has seen new entrants such as France’s Carrefour and South Africa’s Shoprite sell beer, whisky and wines.

You can read the full article via Daily Nation here.