Clean labelling and transparency are coming to the forefront of manufacturer’s minds as the more
conscious millennial and Generation Z consumers accumulate buying power and assert a greater influence on market trends…

Consumers want to know exactly what is in the food and beverages they buy and they are placing a higher value on the health and environmental impacts of the products they choose to spend their money on.

Evidence of this comes from the rise of various health challenges throughout the year, including Dry-January, Veganuary and Sugar Free Feb to name just a few.

Consumers aren’t simply demanding healthier and more natural ingredients, they also want transparency and trust from the brands they purchase from. A US study by Label Insight [1] found that 37% of consumers would happily switch to a new brand they believed to be more transparent and honest regarding their ingredients and production processes.

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